Focused First LLC
Guiding Your Global Growth with Confidence and Compliance
Mission Statement
Our mission is to support European and Australian ecommerce businesses in expanding with confidence into the US market by providing clear, strategic and practical guidance that leads to lasting growth, full compliance and real results.

About Us
Focused First LLC is an advisory firm committed to helping European and Australian e-commerce businesses succeed in the US market. We guide sellers onto platforms like Amazon, eBay, and Walmart, offering strategic advice on product positioning, compliance, and logistics. As hands-on advisors, we understand cross-border growth complexities. Our name signifies our approach: focusing first on what’s essential for your business.
What Sets Us Apart
What sets Focused First LLC apart is our hands-on approach and specialized expertise. We provide tailored strategies for your business, understanding the complexities of cross-border growth. We guide sellers onto major platforms like Amazon, eBay, and Walmart, offering more than advice – we provide a roadmap to US market success. Our focus on what’s essential for your business makes us a trusted partner in your expansion journey.


Product and Service
Marketplace Strategy
We provide strategic advice tailored to your business needs, helping you navigate and succeed in the US market. Our expertise spans major platforms like Amazon, eBay, Walmart, and others, ensuring your business can effectively reach its target audience.
Logistics Support
Navigating the logistics of cross-border e-commerce can be complex. We offer support in managing these complexities, from understanding shipping and customs regulations to inventory management and fulfillment processes.
Product Positioning
We assist in identifying and leveraging your product’s unique selling points, ensuring it stands out in the competitive US e-commerce landscape. Our team helps you understand the market dynamics and consumer behavior to position your product effectively.
Practical Guidance
Beyond strategy and logistics, we provide practical, hands-on guidance to help you sell effectively on various platforms. We share insights and best practices drawn from our extensive experience, helping you avoid common pitfalls and maximize your growth potential in the US market.
Our Style


E-commerce Market Entry Made Simple
We simplify the process of US market entry for European and Australian e-commerce entrepreneurs. Our approach involves step-by-step guidance and practical support, making the journey to growth straightforward and manageable.

Specialists in Cross Border Selling
We are experts in the nuances of cross-border selling. From understanding customs to navigating payment systems, we have a deep knowledge of the logistics, tax rules, and compliance needs for selling into the US from overseas.

Marketplace and Storefront Expertise
Our expertise extends across various selling platforms. Whether you sell on Amazon, eBay, Etsy, or your own Shopify store, we provide advice tailored to your specific platform and business goals.

Local Insight for Global Brands
We help you adapt your products, pricing, and branding to align with US customer expectations, while ensuring your brand’s vision remains intact.

Affordable and Scalable Services
Our services are designed to be affordable and scalable, making them ideal for solo operators, small teams, and growing brands. You pay only for what you need, when you need it, allowing for flexibility and growth.
Our Experience
Real-World Experience
t Focused First LLC, our advice is grounded in real-world experience. We’ve faced and overcome the challenges you’re about to encounter, from launching products in the US from abroad to navigating marketplace policies, managing returns, and handling logistics. We’ve learned what works and what doesn’t through trial and error.
E-commerce Expertise
We’ve built and managed e-commerce stores, sold on platforms like Amazon and eBay, worked with third-party warehouses, and navigated the pressures of scaling while staying profitable. Our hands-on experience in these areas informs the guidance we provide.
Knowledge from Doing the Work
Everything we offer is based on what we’ve done ourselves. We don’t rely on theory or guesswork. Instead, we share the lessons we’ve learned to help you avoid the mistakes we made and accelerate your path to results. Our knowledge comes from doing the work, and now we use that experience to help you do it better.
